A list of Eloise's freelance copywriting clients in Edinburgh and beyond, including Oxfam, TrustedHousesitters and Narvi.

Edinburgh Freelance Social Media

As an Edinburgh freelance social media manager, I create engaging content for purpose-driven brands in Edinburgh and beyond. 

I create high-quality social media copy, graphics, and photography as well as community management and social media strategy, designed to tell your brand’s story and turn your audience into loyal customers and advocates. I specialise in creating authentic, effective social media posts that stay true to your values, and drive real results.

Eloise Osborne, Edinburgh Freelance Copywriter

Hi, I’m Eloise, I’m a freelance social media manager based in Edinburgh, Scotland who works with brands around the world.

I’m a passionate social media manager and consultant with a deep commitment to ethical and sustainable marketing. I believe that social media can be a powerful tool for good, and I’m here to help your brand thrive in a way that’s true to your mission. With years of experience across various platforms, including Instagram, LinkedIn, TikTok, Facebook, and Pinterest, I create strategies that not only get results but also build trust and long-term relationships with your audience.

Why Hire Me As Your Freelance social media manager?

🤝 Local Edinburgh Knowledge

Based in Edinburgh? As someone from Scotland who has lived in Edinburgh for over three years, I’m in-the-know about local goings on. Plus I can come and take social media content on-site.

✨ Content That Is Creative and Fun

As a freelance creative content writer, I bring a creative, human touch to my writing, making sure your brand stands out with fresh, relatable, and exciting messaging that resonates with your audience. 

⚡️ Ethics-Driven Approach

Are you a business with ethics at heart? I create tailored, authentic content that reflects your mission. I ensure your social media presence resonates with ethically conscious consumers and builds trust,

📖 Engaging Storytelling

I specialise in creating content that doesn’t just inform but inspires action, builds community and connects.

Social Media Management Client Testimonials

  • Image of Simon Leich, CEO of CS Partners and the Leaders On A Mission Podcast

    "Eloise is creative; her work is of a very high standard. She sticks and adheres to timescales well. She is a total pleasure to work with, and we have benefitted greatly from our partnership together."

    – Simon Leich, CEO of CS Partners and the Leaders On A Mission Podcast

  • Image of Naomi Lawson

    "Eloise brought our vision to life – from the disco-ball-fruit logo to the bold, fun graphics, everything she designed truly reflects the joy and inclusivity we wanted to create. We honestly couldn’t have done it without her!"

    – Naomi Lawson, Co-Founder of That’s So Fruity

  • Image of Diarmuid Glynn

    "Eloise was excellent managing our social media presence, creating and editing high-quality copy, and managing our Google Ads to materially increase our lead generation."

    – Diarmuid Glynn, CEO & Co-Founder of EqualTo

  • Image of Kim Bergstrand

    “From the beginning, Eloise was full of energy and creativity, and tackled a range of marketing projects to a high-quality. She was able to easily adapt to the changing priorities in the department and the general fast-pace of our start-up."

    – Kim Bergstrand, CRO & Co-Founder of EqualTo

  • Image of Lisa Rustemeier

    “Eloise is 100% reliable and trustworthy, enthusiastic in everything she does, and is willing to take on new challenges and gain new skills. She thoroughly fulfilled all our expectations and has contributed to the success of the company.”

    – Lisa Rustemeier, Co-Founder & Managing Partner of Invest2Change

  • Image of Leander Stueble

    “Eloise was a pleasure to work with. From the offset she showed initiative, enthusiasm, and brought new ideas to the team. Her creativity combined with her academic writing skills made her a perfect fit for our company.”

    – Leander Stueble, Co-Founder & Managing Partner of Invest2Change


  • Image of Adeline Guerra

    "Eloise was a pleasure to work with, and is incredibly professional. She aided us in a marketing campaign, and I'm looking forward to working with her more in the future. She's accountable, delivers on time, and has a great eye for detail. I can't recommend her enough!"

    – Adeline Guerra, Owner of BrainHug Creative

Freelance Social Media Marketing Services

From copywriting for social media to video creation (including Instagram Reels and TikTok videos), I provide a complete range of services to enhance your online presence. I also specialise in photography production and graphic design, ensuring your content stands out and tells your brand's story visually.

In addition, I offer comprehensive social media audits to assess your current strategy, as well as consulting and training sessions to empower your team with the knowledge and tools to manage social media effectively. Whether you need a full-service social media plan or just expert advice, I’m here to help your brand grow with purpose.

Find out more below:

INSTAGRAM

Strategy, content creation, Reels, Instagram Stories, and engagement tactics.

The Instagram Grid

  • Lamington Therapies

    I planned and took images of their products for their website and Instagram. I made sure to include parts of the ingredients of the products for a full sensory experience.

    Case study: Lamington Therapies

  • Images of Lamington Cafe

    Lamington Cafe

    I planned and took pictures of their cafe for their website and Instagram.

    Case study: Lamington Cafe

  • @eloise.os

    I created this carousel for my own Instagram account detailing the definition and history of Intersectional Environmentalism.

    See the full carousel here.

  • That’s So Fruity

    I created graphics and captions for their Instagram and helped to organise their events.

    Case study: That’s So Fruity

Instagram Reels

Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

LINKEDIN CONTENT

Case Studies

Case Studies
How I Built a Bold, Queer Brand for That’s So Fruity

From designing our logo to launching our Instagram, I helped shape a vibrant identity that reflects exactly who we are: joyful, unapologetic, and fiercely community-first.

Read More →
How I Increased Views of Climate Tech YouTube Channel by 400+%

Leaders on a Mission isn’t just a podcast, it’s a platform for visionary thinking. I turned this valuable podcast into a discoverable brand on YouTube.

Read More →
How I Designed a Bold Brand Made with Love for Lamington Cafe

I built a vibrant, personality-packed brand online that captured the warmth and homely delight of visiting Lamington Cafe itself.

Read More →
How I Built a Beautiful, Ethical Brand Online for Lamington Therapies

Learn how I transformed handmade products into a memorable online presence built a digital brand that felt as personal and trustworthy as their in-store experience.

Read More →
How I Created Personality-Packed, High-Ranking Blog Content for TrustedHousesitters

Find out how I combined storytelling and my knowledge of search engine optimisation to create personality-packed, high-ranking blog content for global travel brand, TrustedHousesitters.

Read More →

Who I Work With

As a freelance social media manager, I work with businesses in Edinburgh, the UK and beyond that are committed to sustainability and creating a positive social impact. Whether you're a startup, a small business, or a larger organisation, I create engaging, purpose-driven social media content that reflects your values and connects with your audience.

Let’s Work Together!

Looking for a freelance social media manager to create waves for your positive-impact brand? Let’s have a chat!