Freelance Copywriter Edinburgh

I find the right words to bring your brand to life

A list of Eloise's freelance copywriting clients in Edinburgh and beyond, including Oxfam, TrustedHousesitters and Narvi.

As an Edinburgh copywriter, I tell your brand’s story and turn readers into advocates through authentic, value-driven writing.

I create high-quality blog articles, opinion pieces, website copy, email marketing sequences, and social media posts for purpose-driven brands in Edinburgh and beyond. 

Eloise Osborne, Edinburgh Freelance Copywriter

An image of Eloise Osborne, a freelance copywriter, Edinburgh.

Thanks for stopping by! I’m Eloise, an Edinburgh-based freelance content creator who works with brands in Scotland and around the world.

I’ve always had a thing for writing: from tapping away at creative imaginative stories and poems for fun to crafting academic essays and creative writing pieces at university – I now write blog posts, website copy and social media posts on a freelance basis. My love for writing and years of work experience means I bring a strong foundation of storytelling and communication to every project I take on.

I’m particularly passionate about working with sustainable and ethical brands and local Edinburgh businesses: creating value-driven content that connects to their audience and incites action.

I’m a native British English speaker who also has experience writing in American English.

Why Hire Me As Your Edinburgh Freelance Copywriter?

🤝 Local Edinburgh Knowledge

Want to write about local Edinburgh topics? As someone from Scotland who has lived in Edinburgh for over three years, I’m in-the-know about local goings on.

✨ Content That Is Creative and Fun

As a freelance creative content writer, I bring a creative, authentic touch to my writing. With the rise of AI, I tap into the growing craving for authentic content that connects with fellow humans.

⚡️ Search Engine Optimised

With a background in SEO, I blend creative storytelling with SEO-focused content, ensuring your website and blog posts attract the right audience.

🔎 Well Researched Topics

Credibility is key, especially in industries that require expertise and trust. I take the time to ensure every piece of content is backed by accurate research, reliable sources, and industry insights.

My Freelance Copywriting Portfolio

Not convinced yet? Please take a look at my copywriting portfolio, showcasing work I’ve created for companies based in Edinburgh, across the UK and Europe:

Copywriting Client Testimonials

  • Image of Danielle Petch, Head of Editorial at TrustedHousesitters

    "Eloise is a joy to work with! She is a great communicator and has consistently delivered engaging and well-written articles for us, always within deadline." - Danielle Petch, Head of Editorial at TrustedHousesitters

  • Image of Stephanie Odai, Founder of SwapC’s

    "Eloise undertook some copy edits on a few pages of my website. She was absolutely fantastic! Clear communication from the offset, setting out the timelines and how she would communicate the changes, which were delivered on time. All the changes she recommended, which included visuals as well as written copy were spot on. I will definitely be hiring this freelancer again for any of my future copy needs." - Stephanie Odai, Founder of SwapC’s

  • Image of Simon Leich, CEO of CS Partners and the Leaders On A Mission Podcast

    "Eloise is creative; her work is of a very high standard. She sticks and adheres to timescales well. She is a total pleasure to work with, and we have benefitted greatly from our partnership together." - Simon Leich, CEO of CS Partners and the Leaders On A Mission Podcast

  • Image of Adeline Guerra

    "Eloise was a pleasure to work with, and is incredibly professional. She aided us in a marketing campaign, and I'm looking forward to working with her more in the future. She's accountable, delivers on time, and has a great eye for detail. I can't recommend her enough!" - Adeline Guerra, Owner of BrainHug Creative

  • Image of Diarmuid Glynn

    "Eloise was excellent managing our social media presence, creating and editing high-quality copy, and managing our Google Ads to materially increase our lead generation." - Diarmuid Glynn, CEO & Co-Founder of EqualTo




  • Image of Kim Bergstrand

    “From the beginning, Eloise was full of energy and creativity, and tackled a range of marketing projects to a high-quality. She was able to easily adapt to the changing priorities in the department and the general fast-pace of our start-up." - Kim Bergstrand, CRO & Co-Founder of EqualTo

  • Image of Lisa Rustemeier

    “Eloise is 100% reliable and trustworthy, enthusiastic in everything she does, and is willing to take on new challenges and gain new skills. She thoroughly fulfilled all our expectations and has contributed to the success of the company.” - Lisa Rustemeier, Co-Founder & Managing Partner of Invest2Change

  • Image of Leander Stueble

    “Eloise was a pleasure to work with. From the offset she showed initiative, enthusiasm, and brought new ideas to the team. Her creativity combined with her academic writing skills made her a perfect fit for our company.” - Leander Stueble, Co-Founder & Managing Partner of Invest2Change




  • Profile Image of Neil Ambikar

    "Eloise is a very good copywriter and we enjoy working with her. Especially the prompt replies and sticking to quick turnaround on work and meeting deadlines." - Neil Ambikar, CFO & Co-Founder of Narvi Payments

  • Image of Susie & Alex, Owners of Lamington Therpaies and Lamington Cafe

    "Working with Eloise was effortless and she was very patient with us as it was our first time setting up anything like this. She was great at meeting with us and getting to know what we wanted bang-on. We are very happy with the final websites." - Susie & Alex, Owners of Lamington Therpaies and Lamington Cafe

  • Image of Abigail Shepherd

    “It was lovely working with Eloise! She had lots of enthusiasm and ideas and her articles were always well written, engaging and on time.” - Abigail Shepherd, Co-Founder and Editor of Perthshire Magazine




Case Studies From My Marketing Work

Want to see my work in the real world? You can also jump right in to read about some of the marketing work I have done for companies, including copywriting work.

Case Studies
How I Built a Bold, Queer Brand for That’s So Fruity
How I Built a Bold, Queer Brand for That’s So Fruity

From designing our logo to launching our Instagram, I helped shape a vibrant identity that reflects exactly who we are: joyful, unapologetic, and fiercely community-first.

Read More →
How I Increased Views of Climate Tech YouTube Channel by 400+%
How I Increased Views of Climate Tech YouTube Channel by 400+%

Leaders on a Mission isn’t just a podcast, it’s a platform for visionary thinking. I turned this valuable podcast into a discoverable brand on YouTube.

Read More →
How I Designed a Bold Brand Made with Love for Lamington Cafe
How I Designed a Bold Brand Made with Love for Lamington Cafe

I built a vibrant, personality-packed brand online that captured the warmth and homely delight of visiting Lamington Cafe itself.

Read More →
How I Built a Beautiful, Ethical Brand Online for Lamington Therapies
How I Built a Beautiful, Ethical Brand Online for Lamington Therapies

Learn how I transformed handmade products into a memorable online presence built a digital brand that felt as personal and trustworthy as their in-store experience.

Read More →
How I Created Personality-Packed, High-Ranking Blog Content for TrustedHousesitters
How I Created Personality-Packed, High-Ranking Blog Content for TrustedHousesitters

Find out how I combined storytelling and my knowledge of search engine optimisation to create personality-packed, high-ranking blog content for global travel brand, TrustedHousesitters.

Read More →

My Edinburgh Freelance Copywriting Services

  • I create clear, engaging, and conversion-focused website copy that reflects your values and resonates with your audience. I also make sure your website is crafted for search engine optimisation.

  • I write informative, engaging, and well-researched blog posts and freelance articles that provide value to your readers. 

  • I blend creativity with SEO best practices to craft content that ranks well on search engines while maintaining a natural, compelling tone. As an SEO writer, I have experience working with Semrush and Surfer SEO.

  • In need of ghost writing freelance help? I provide ghostwriting services for articles, thought leadership pieces, and long-form content, ensuring your voice and expertise shine through. 

  • Have content that needs a bit of a polish? As a freelance content editor, I offer copyediting services to refine your writing, improve clarity, and ensure consistency while keeping your brand’s voice strong and consistent. 

  • Want to stop the scroll and improve engagement on your social media? As a freelance social media content writer I create social media copy that stands out in the crowd, drives engagement, and aligns with your brand

Who I Work With As A Freelance Copywriter

As an Edinburgh freelance copywriter, I work with businesses in Edinburgh, the UK and beyond that are committed to sustainability and creating a positive social impact. Whether you're a startup, a small business, or a larger organisation, looking for short-term or long-term writing help, let’s start a conversation!

Freelance Copywriting Topics I Especially Enjoy Writing About

  • I’m passionate about writing about climate solutions, ethical businesses, and the intersection of environmental and social justice, helping brands communicate their impact authentically. If you’re looking for a “sustainability copywriter” or “ethical writer”, let’s chat!

    Recommended article: Ethical Marketing: The Ultimate Guide to Responsible Communication

  • As an Edinburgh freelance copywriter, I love covering Scottish culture, history, local businesses, and the vibrant creative scene in the city and beyond. If you're looking for help from an Edinburgh content writer, please get in touch!

  • From sustainable food production to plant-based recipes, to eco-conscious restaurants, I love writing about food and mindful consumption. If you’re looking for a food content writer with a sustainability focus, let’s work together!

    Recommended article: Vegan Edinburgh: The Best 100% Vegan Food in the City

  • Mental well-being and a healthy lifestyle are very important to me, and I’m keen to work with businesses that believe so too. If you’re looking for a wellness and lifestyle content writer for your blog or magazine that offers thoughtful, informative content production, I believe we’d be a great match! 

  • Ethical and eco-conscious travel is a big part of my life and my writing: from local Scottish getaways to sustainable tourism guides that connect users to nature and culture around the world. If you’re searching for a freelance travel content writer, I’d love to hear from you.

    Recommended article: A solo female traveler’s guide to Vienna

  • As a member of the LGBTQ+ community myself, I’m passionate about writing content that uplifts queer voices and inclusive brands. Got a queer project on the go? Let’s partner up.

    Recommended case study: How I Built a Bold, Queer Brand for That’s So Fruity

  • I’m always enthusiastic to work on projects that explore topics around gender equality, women’s rights, and sexuality. In need of a feminist copywriter? I’ve got your back.

  • From wildlife conservation to pet care tips, I love writing about our connection to animals and the natural world.

    Recommended article: Are cats smarter than dogs?

  • Art is a vital part of our society and I’m passionate about helping to promote the work of independent artists and creative industries. If you’re looking for a freelance creative copywriter with a love for art, let’s bring your vision to life!

  • Ethical fashion and sustainable beauty are key themes in my writing, helping conscious brands share their message. If you’re looking for a sustainable fashion copywriter or a beauty content writer, let’s connect!

Looking for an Edinburgh Freelance Copywriter?

Let’s work together!