Freelance Copywriter Edinburgh

As an Edinburgh copywriter, I create engaging content for purpose-driven brands in Edinburgh and beyond. 

I create high-quality website copy, blog articles, email marketing sequences and social media posts, designed to tell your brand’s story and turn readers into loyal customers and advocates. I specialise in creating authentic, effective writing that stays true to your values, and drives real results.

Eloise Osborne, Edinburgh Freelance Copywriter

An image of Eloise Osborne, a freelance copywriter, Edinburgh.

Hi, I’m Eloise, an Edinburgh freelance content writer and content creator who works with brands in Scotland and around the world.

With over five years of experience in content writing and a first-class honours degree in English Literature and Creative Writing, I bring a strong foundation of storytelling, communication and strategy to every project I take on.

I’m passionate about working with sustainable, ethical and local Edinburgh businesses, helping them to create compelling, purpose-driven content that connects to their audience. If you're looking for a freelance content writer who understands the power of impactful, ethical messaging, I’d love to chat!

Why Hire Me As Your Edinburgh Freelance Copywriter?

🤝 Local Edinburgh Knowledge

Want to write about local Edinburgh topics? As someone from Scotland who has lived in Edinburgh for over three years, I’m in-the-know about local goings on.

✨ Content That Is Creative and Fun

As a freelance creative content writer, I bring a creative, human touch to my writing, making sure your brand stands out with fresh, relatable, and exciting messaging that resonates with your audience. 

⚡️ Search Engine Optimised

With a background in SEO, I blend creative storytelling with SEO-focused content, ensuring your website and blog posts attract the right audience.

🔎 Well Researched Topics

Credibility is key, especially in industries that require expertise and trust. I take the time to ensure every piece of content is backed by accurate research, reliable sources, and industry insights.

Copywriting Client Testimonials

My Freelance Copywriting Portfolio

Please take a look at my collection of copywriting work for companies based in Edinburgh, across the UK and Europe:

Case Studies From My Marketing Work

You can also jump right in to read about some of the marketing work I have done for companies, including copywriting work.

Website Copywriting

I create clear, engaging, and conversion-focused website copy that reflects your values and resonates with your audience. I also make sure your website is crafted for search engine optimisation.

Article/ Blog Copywriting

I write informative, engaging, and well-researched blog posts and freelance articles that provide value to your readers. 

SEO Copywriting

I blend creativity with SEO best practices to craft content that ranks well on search engines while maintaining a natural, compelling tone. As an SEO writer, I have experience working with Semrush and Surfer SEO.

Ghostwriting

In need of ghost writing freelance help? I provide ghostwriting services for articles, thought leadership pieces, and long-form content, ensuring your voice and expertise shine through. 

Copyediting

Have content that needs a bit of a polish? As a freelance content editor, I offer copyediting services to refine your writing, improve clarity, and ensure consistency while keeping your brand’s voice strong and consistent. 

Social Media Copywriting

Want to stop the scroll and improve engagement on your social media? As a freelance social media content writer I create social media copy that stands out in the crowd, drives engagement, and aligns with your brand

My Edinburgh Freelance Copywriting Services

Who I Work With As A Freelance Copywriter

As an Edinburgh freelance copywriter, I work with businesses in Edinburgh, the UK and beyond that are committed to sustainability and creating a positive social impact. Whether you're a startup, a small business, or a larger organisation, as an Edinburgh freelance writer, I create engaging, purpose-driven content that reflects your values and connects with your audience.

Freelance Copywriting Topics I Especially Enjoy Writing About

🌿 Sustainability & Social Impact

I’m passionate about writing about climate solutions, ethical businesses, and the intersection of environmental and social justice, helping brands communicate their impact authentically. If you’re looking for a “sustainability copywriter” or “ethical writer”, let’s chat!

Recommended article: Ethical Marketing: The Ultimate Guide to Responsible Communication

🏴󠁧󠁢󠁳󠁣󠁴󠁿 Edinburgh & Scotland

As an Edinburgh freelance copywriter, I love covering Scottish culture, history, local businesses, and the vibrant creative scene in the city and beyond. If you're looking for help from an Edinburgh content writer, please get in touch!

🥕Food 

From sustainable food production to plant-based recipes, to eco-conscious restaurants, I love writing about food and mindful consumption. If you’re looking for a food content writer with a sustainability focus, let’s work together!

Recommended article: Vegan Edinburgh: The Best 100% Vegan Food in the City

🌸 Wellness & Lifestyle

Mental well-being and a healthy lifestyle are very important to me, and I’m keen to work with businesses that believe so too. If you’re looking for a wellness and lifestyle content writer for your blog or magazine that offers thoughtful, informative content production, I believe we’d be a great match! 

🌎 Travel & Nature

Ethical and eco-conscious travel is a big part of my life and my writing: from local Scottish getaways to sustainable tourism guides that connect users to nature and culture around the world. If you’re searching for a freelance travel content writer, I’d love to hear from you.

Recommended article: A solo female traveler’s guide to Vienna

🏳️‍🌈 LGBTQ+

As a member of the LGBTQ+ community myself, I’m passionate about writing content that uplifts queer voices and inclusive brands. Got a queer project on the go? Let’s partner up.

Recommended case study: How I Built a Bold, Queer Brand for That’s So Fruity

⚡️ Feminism

I’m always enthusiastic to work on projects that explore topics around gender equality, women’s rights, and sexuality. In need of a feminist copywriter? I’ve got your back.

🐱 Animals & Pets

From wildlife conservation to pet care tips, I love writing about our connection to animals and the natural world.

Recommended article: Are cats smarter than dogs?

🎨 Art & Creatives

Art is a vital part of our society and I’m passionate about helping to promote the work of independent artists and creative industries. If you’re looking for a freelance creative copywriter with a love for art, let’s bring your vision to life!

💅 Beauty & Fashion

Ethical fashion and sustainable beauty are key themes in my writing, helping conscious brands share their message. If you’re looking for a sustainable fashion copywriter or a beauty content writer, let’s connect!

Looking for an Edinburgh Freelance Copywriter?

Let’s work together!