How I Built a Bold, Queer Brand for That’s So Fruity
Based in Edinburgh, our non-profit is dedicated to creating fun, inclusive, and safe spaces for queer women and non-binary people.
As one of the four founding members, I took the lead on brand building and marketing for the launch and beyond of That’s So Fruity.
Background Info
Client name: That’s So Fruity
Client description: Non-profit organisation celebrating queer women and non-binary people in Edinburgh.
Client industry: Events Community / LGBTQ+
Project dates: March 2023 - Present
The Challenge
From designing our logo to launching our Instagram, I helped shape a vibrant identity that reflects exactly who we are: joyful, unapologetic, and fiercely community-first.
To launch and promote our events, we needed:
A brand identity that was instantly recognisable and full of personality
A strong social media presence that would build hype, grow a community, and reflect our values
Fun and bold social media graphics and videos that reach new and returning audiences
My tech stack: The software I used in this project.
My Approach
From the beginning, we knew this couldn’t be just another event brand. That’s So Fruity needed to pop off the screen and make people feel welcome – before they even walked through the door.
Brand development: I designed our logo in Adobe Illustrator with a funky, standout font to match our playful personality and created a visual identity around bright colours, retro elements, fun and inclusivity.
The logo I designed for That’s So Fruity.
Social media graphic design: I launched our Instagram and created eye-catching graphics that reflect our audience and our vibe.
Graphics I designed for the That’s So Fruity Social Media.
Brand voice copywriting: I wrote relatable, conversational captions that speak directly to our community – no corporate voice here, just queer joy.
Descriptions I wrote for the social media posts.
The Results
That’s So Fruity quickly gained traction and became one of the most exciting new additions to Edinburgh’s LGBTQIA+ scene.
Our strong brand helps us be recognised across Edinburgh
Our social media engagement took off, with our audience growing steadily through our content
Our events consistently sell out, showing there’s a real appetite for spaces like this, and that our branding and promotion are doing their job
We built a loyal and connected community, not just an audience
“Eloise brought our vision to life – from the disco-ball-fruit logo to the bold, fun graphics, everything she designed truly reflects the joy and inclusivity we wanted to create.
We honestly couldn’t have done it without her!”
Looking for a freelance brand designer or social media manager to create waves for your positive-impact brand? Let’s have a chat!
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